Plausible vs Umami

Plausible vs Umami comparison for privacy-focused analytics. Compare features, pricing, and self-hosting options.

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Quick Verdict

Winner: Depends

Both are excellent privacy-focused Google Analytics alternatives. Plausible is a polished paid product with great UX. Umami is open-source and free to self-host. Choose Plausible for convenience, Umami for cost savings.

Choose Plausible Analytics if...

✓ You want a polished, ready-to-use solution
✓ You don't want to manage infrastructure
✓ You need email reports and goals
✓ You value beautiful, simple UI
✓ You want to support an indie company

Choose Umami if...

✓ You want free, self-hosted analytics
✓ You're comfortable managing your own server
✓ You want complete data ownership
✓ Budget is a primary concern
✓ You need maximum customization

Feature-by-Feature Comparison

Category	Plausible Analytics	Umami	Winner
Pricing	From $9/mo for 10k pageviews. Scales with traffic.	Free and open source. Self-host on any VPS.	Umami
Free Tier	30-day trial only. No free tier.	Completely free. MIT licensed open source.	Umami
Developer Experience	Simple script tag. API access. Easy setup.	Simple script tag. Full API. Docker deployment.	Tie
Documentation	Excellent docs. Clear guides. Great support.	Good docs. Community-maintained. GitHub discussions.	Plausible Analytics
Scalability	Managed infrastructure. Scales automatically.	Depends on your hosting. Can scale with proper setup.	Plausible Analytics
Features	Goals, funnels, email reports, API, custom events, campaigns.	Pageviews, events, custom data, API, real-time, team access.	Plausible Analytics

Code Comparison

Add Plausible Tracking

html

<script defer data-domain="yourdomain.com" 
  src="https://plausible.io/js/script.js"></script>

One script tag. Under 1KB. No cookies needed.

Add Umami Tracking

html

<script async defer 
  data-website-id="your-website-id" 
  src="https://your-umami.com/umami.js"></script>

Self-hosted script. Point to your Umami instance.

🔄 Migration Notes

Both are simple to switch between. Just swap the tracking script. Historical data doesn't migrate - you start fresh with either platform.

Frequently Asked Questions

Which is more private? ▼

Both are equally privacy-focused - no cookies, no personal data collection. The difference is self-hosted (Umami) vs. managed (Plausible).

Can I self-host Plausible? ▼

Yes, Plausible offers a Community Edition for self-hosting, though their cloud product is the main focus. Umami is self-host first.

Try Plausible Analytics

Privacy-friendly analytics

Try Umami

Privacy-focused web analytics

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Last updated: January 11, 2026