Mixpanel
Analyze user actions, not just page views
★ 4.6
Event-based product analytics platform. Free tier with 20M events/month, Growth plan includes 1M free events with credit card.
Features
✓ Free: 20M events/mo (no Group Analytics)
✓ Growth: $20/mo, 1M events free (Feb 2025+)
✓ Event tracking and funnels
✓ Cohort analysis
✓ A/B testing
✓ Startup program: $50K credit for qualifying companies
Pros
- + Generous 20M free events/month
- + Startup program with $50K credits
- + Powerful event-based analytics
- + Good mobile SDK support
Cons
- − Free tier lacks Group Analytics (B2B)
- − No data export on free plan
- − Enterprise pricing negotiation required
- − MTU pricing can be expensive (500+ events/user)